I is for...Interesting!

Much of the art of promotion and advertising is figuring out a way to grasp the attention of your target audience. Usually this is done by appealing to the things that interest us most; sex, violence and alternate worlds that offer some respite from reality. However, making your product interesting is not always easy to do and, as pioneers of the world of promotion, it is our job to come up with ingenious new ways of spicing-up otherwise mundane promotional products. If putting women on bonnets sells cars, surely there must be a way to adapt this simple methodology for everyday businesses? Check out this example of interesting promotion.

So you know how you've always wanted your drink to be sexier? Well look no further than this piece of super-promotion - the Beverage Babe Wrap! In a range of colours, shapes and sizes; the beverage babe puts a sexy new spin on the old concept of beverage-insulation, making the simple act of drinking into a sexual adventure that transcends even your wildest fantasies! Providing, of course, that your fantasies involve drinking liquids from the torso of a tiny, limbless, headless women wearing sports clothing...


Designed to zip-up and fit snuggly around your bottle, the beverage babe is essentially just a pair of neoprene breasts that can be attached to your bottle for that added feeling of "What the hell am I doing?". Having said that, if the product actually featured tiny replica breasts, it might add some kind of comedic vibe to the whole thing - akin to the "Beer" episode of Blackadder II. However, the "breasts" featured on the beverage babe are very much hidden away from view, in what would be a suggestive and alluring way if they weren't rubber lumps attached to the torso of a mutilated jogger.

So that's how not to use sex to advertise your product. You can't deny that it's quite an interesting idea though, can you? The point of the matter is that it's not hard to make your products interesting, so put some more effort in!