A is for...A-Z! (kinda)

Forgive me for this brief moment of arrogance, but I feel I am doing quite well in my quest to tell you many athing that is relevant to promotional products; I have shown you good ones, bad ones, interesting ones, boring ones, eco-friendly ones and even alternative solutions to non-eco-friendly ones! For this reason, I have decided to challenge myself to write an enjoyable A-Z of promotional products, in the hope that it will further drive home the point that there a BJILLIONs of options available to you, hence you should spend some time and choose wisely.

So here we go; 26 ideas for promotional products and my thoughts on them.

A is for...Atlases!

Indeed my friends, there are people out there who feel their company is best represented by stamping their contact information on the front of finecell-bonded atlases, or Alti as I prefer to refer to them in the plural (not just because pseudo-Latin is fun but become it is an alternative name for Thor, who is badass). I always thought that an atlas had to be a collection of maps of the world, with "world" being the foundational part of the definition. However, the particular example I found declared itself to be an "Atlas of the United Kingdom" - so I suppose I must be wrong.

Wikipedia informs me, in its infinite wisdom, that an atlas is simply a collection of maps, usually of the Earth, which makes me wonder; just how many maps make up an atlas? Three? Is three enough maps for an atlas? If not, what do you call a collection of maps that is too small to be an atlas? A micro-atlas? Furthermore, you could technically make a collection of maps about anything and hence have an "Atlas of My Pond and Surrounding Shrubs"! Combine these two problems and you could have genuine 3-page atlas/micro-atlas of driveway. Nonsense.

Hence I think the term "atlas" should be reserved for collections of maps that detail the whole world. But this is all essentially beside the point; there are A4, leather-bound collections of road maps available, upon which you can foil-block your own logo. Sound fun? No? I'm not surprised, but it would at least make an interesting and useful product for car salesmen to give away or geography teachers to receive. What's more, since it will almost never be opened or used, your logo on the front cover will to on show the whole time! Unless of course somebody puts if away on a self, in which case it will never be seen. Ever.


I'm not here to cast judgement; I'm just reporting the truth! They don't call me Edde
"Pravda" Gamester for nothing.