To Conclude

As for quills…well, I would say that people using quills should get with the times, but the more I think about it the more it occurs to me that if we all used quills it would help make sure only those people that are truly dedicated to what they are writing about would persist in the writing. There’d be a lot less to read, but what would be available would probably be pretty damn good! So I’m pro-quills (and pro quaffs, but anti-quiffs).

So, to summarise the kind of pen that might be best suited to the type of thing that you are advertising.
• Everyday products and services: ballpoint or gel pens.
• Specialist products and services: ballpoint or rollerball pens.
• Arty Products and services: fibre-tips or pencils.
• Kids product: fibre-tip or gel pens.
• Or something along those lines.

So to the final question; what do I use when I write? Why, thanks for asking! I use a keyboard; it’s quicker, hard to lose and doesn’t stain your pockets. Obviously keyboards aren’t as easy to carry around as pens, so I wouldn’t advise it as a replacement promotional product. When I do write with a pen, I like to use a felt-tip but tend to use a ballpoint; they’re cheap, they write well, they’re nice to chew one, they can be disposed of without feelings of guilt and they shatter nicely when you toss them across the room in a rage. I’d love to use fibre tipped, rollerball or fountain pens but I have neither the money nor the can-be-bothered-to-find-a-pen-shop to ever break free from the biro prison in which I find myself perpetually encaged. As for the psychological analysis; my use of cheap biros highlights the way in which I tend to live more in my head than in the real world. Not only would the use of a nicer pen would distract me from the content of my writing, but waiting for the ink to dry would hold up what needs to be as swift and natural a process as possible.

The conclusion; with a little thought and research you can boost your promotional effectiveness by choosing the write promotional pen for your clients. Ooooooow!