2) Rollerball Pens

People in the know understand that, if you’re thinking of buying a decent quality ballpoint pen, you may as well buy a rollerball pen. Rollerball pens use water-based inks which look and feel a lot nicer than the oil-based ink of a ballpoint pen, providing a much nicer writing-experience for your money. The actual writing itself, once it has dried, tends to look considerably more stylish than ballpoint writing often does; making you look even more pro than you would using an expensive biro. That being said, the ink does take longer to dry, greatly increasing the risk of smudging; hence, in terms of promotion, it would take a fool to advertise a company making specialist tools for left-handed people by giving away free rollerball pens - utter chaos would ensue. It seems to me, as somebody who is not a psychologist at all, that rollerball pen users probably put a bit more thought and effort into their writing and their ability to wait for the ink to dry shows patience and understanding (maybe I should consider astrology…).

Since the majority of companies use ballpoint promotional pens, there is a lot to be said for using rollerballs as an alternative. They look almost identical and the client will immediately feel and see the difference of your pen compared to all the competing pens and their shoddy oily ink. The main disadvantage of rollerball pens is that they run out of ink much quick than their ballpoint brethren; but as a promotional product, the impact they make to start with may well outweigh their short lifespan